Friday 29 July 2011

Tips for sustainable graphic design

Here is a list of quick tips to start thinking about creating sustainable alternatives in our designs.  These subjects will be elaborated on in future posts but are a good place to start a sustainable mindset.

Quick tips for sustainable graphic design:
Choose the best medium to satisfy the client, the brief and sustainability.

Consider multipurpose products ie. the brochure-poster or flyer-envelope approach.

Source sustainable alternatives for materials ie. paper, ink, glue, binding methods.

Email proofs as electronic pdfs to clients.

Double-sided proof prints from the office printer.  Reduces paper use by 50%.

Packaging re-design to use less to achieve the same product.

Blank page removal, whitespace reduction and font size reduction to reduce paper use.

Print size and trim space optimisation.

Shelf life analysis of the final product to determine quality goals.

Disassembly - how easy is it to disassemble into the various recyclable components, in other words "practical recyclability".

Reusable components - reuse may be more energy efficient than full process recycling.

Analyse the disposal options of the material being used.

Online alternatives ie. websites, e-magazines, pdfs, emails, e-books.

Links between physical and online products using URLs and QR codes to maximise exposure.

Consider targeted mail versus mass mailing.

Assess print provider location to reduce transportation distances to the client.

Green power - choose print shops and web hosts hooked up to alternative energy supplies.

Life cycle analysis to find the best overall solutions.

Rental, leasing or service models instead of sell and dump for your products.

Waste minimisation audits to reduce, reuse and recycle.

Community impact assessments of your designs and products.

Include a sustainable option for each job.

Educate your clients.

Promote your sustainable credentials.

Carbon offset schemes.

Browse the archives in the right hand column to view more articles on sustainable graphic design.
Posted by tobyonline at 19:28
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8 comments:

  1. Anonymous6 November 2011 at 21:38

    Thanks for sharing this information and resources its really help full for me with the help of this we can improve our design and development.
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    ReplyDelete
  2. Anonymous8 June 2013 at 02:22

    Interesting and informational post here. This has makes a great opportunity for everyone to uncover and clear out unnecessary myths which everyone continues to believe in.Thanks for great sharing.
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  3. Unknown29 November 2016 at 23:42

    Thanks for sharing such an informative post,i just loved it so good.Dynasty technologies consists on team of professionals,that work through a process and understands the client's demand to provide #1 Graphic Design services to clients.

    ReplyDelete
  4. printstock458 November 2017 at 21:40

    These tips are extremely beneficial for the beginners who are thinking to fabricate their transporter in realistic designing and the tricks and the tips instructs a ton and these Packaging tips are anything but easy to follow for the apprentices and they can undoubtedly take in the realistic outlining with the assistance of these tips with no guidance.

    ReplyDelete
  5. Unknown14 December 2018 at 23:02

    Thanks for informative post. I am pleased sure this post has helped me save many hours of browsing other similar posts just to find what I was looking for. Just I want to say, Thank you

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  6. James Horner4 August 2020 at 01:26

    Quite a helpful tip to plan, design and create an interesting graphic design.
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    ReplyDelete
  7. John Abraham3 December 2020 at 23:33

    I think the brochure or flyer method is more effective. It can convey the message intended to tell in minimum words.
    John Abraham
    [Website copywriter, Freelancewebdesigner
    ]

    ReplyDelete
  8. Xelex27 January 2022 at 05:27

    Thank you for sharing the valuable information.
    At Xelex, we provide best branding companies in hyderabad and make a highly valuable markable image of your brand on your customers, accordingly to gain customers' attention and loyalty.

    ReplyDelete

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