A primary goal of graphic design is to enhance, advertise or market this message to a specific audience.
This is where graphic design runs into the real world of "stuff".
As graphic designers we are at the forefront of stuff production and marketing - and that makes sustainability very much our business.
Here is a great animated introduction into the Story of Stuff and a good place to start this blog.
We can take this as an invitation to see what we can do, as graphic designers, to find out more about the processes and end products of our design decisions.
Stay tuned as we venture into the world of sustainable graphic design.
If you want to find out more about the sustainable graphic design blog visit this page.
