Going Digital - is it more sustainable than print?

If you're a regular to this blog then you'll know that the paper industry is a big contributor to CO2 emissions, uses huge quantities of water and has petroleum inputs all along the product life-cycle.  It would seem that going digital is the sustainable option; Websites, eBooks and digital magazines don't use paper - Bingo problem solved!

But is that all there is to this equation?

Is buying and reading a magazine, newspaper or book more of less energy efficient than accessing the same information online?

To answer this we would need to do a full LCA (life cycle analysis) so let me throw a few general questions out there for you to consider:

• How many articles are read on an electronic device before it's disposed of?
• What percentage of a newspaper is actually read?
• How recyclable are tablets, eBook readers and computers? And what are their usable life span?
• How do newspapers and magazines add up in terms of recyclability and transport miles? 
• What heavy metals and toxic byproducts come from electronic goods?
• What is the impact of forestry, paper making, and ink production?
• What about the data centres that host the online versions; the aircon costs and the equipment?
• Can print on demand at regional centres reduce waste and transport costs?

Not so simple after all.. many competing factors, complex relationships and lack of information.

Case study:

Over at the guardian newspaper in the UK they are asking a similar question.  They acknowledge climate change and the economic, social and environmental challenges ahead, and are exploring their environmental footprint.
In response they have started a two year academic study to look at various scenarios know as the Sympact project. For more info - check out the this link.

Answers?
This doesn't get us any closer to answering the question, "Is digital more sustainable?" so let's make some sweeping assumptions and try and draw some sort of conclusion (un-scentifically).

• People will have computers and tablets whether I/you publish online or not. The contribution of my/your publication to the environmental cost of electronic manufacture and disposal is nearly negligible.
• Using virgin-wood paper, petroleum ink, transporting newsprint miles and dumping in landfills is not the most sustainable option.
• Using post-consumer recycled paper, vegetable-based ink and regional printing with household recycling pickups is more sustainable than the previous option.

Conclusion:
Looks like digital publishing is more sustainable if you pass the blame of production, use and disposal of all the electronic stuff onto "someone else".  The question we now have to ask is - who picks up the environmental tab for all this electronic stuff?


Find out more about the story of stuff here.
If you're interested in the sustainability of paper, ink or glue check out the sustainable graphic design quick guides here.