Wine Bottle sustainable design

Now in full production - the global re-design of wine bottles. 
The Lean and green wine bottle is designed to reduce the carbon footprint of glass bottles. They have been  designed to create durable, yet lighter weight bottles that are thinner but still appear the same to consumers. These bottles are upt to 28% lighter and made from 90% recycled glass!

This is more sustainable for the following reasons:

• Less glass per bottle
• Less energy and water used during manufacturing
• More bottles per pallet
• Cheaper to transport
• Less material to dispose of or recycle

It's interesting that the research shows that the main design asthetic is the height of the bottle not the width.  Therefore these bottles are the same height but are a little slimmer to give the same appearance but using less material.
Next time you pick up a bottle of plonk - look around to see if you can spot the Lean and Green logo.

Green Packaging Design

Packaging is the one area where reduction of materials and a switch to more sustainable and recycled products is easy and cost effective.
This short video from Dell, the electronic manufacturer shows how they can re-design with sustainability in mind.

Dell embraces the three C's concept:

• Cube - making the packaging smaller
• Content - using sustainable or recycled materials
• Curb - making package disposal as easy as throwing it into the recycling bin for curb-side collection

Does your packaging embrace the three C's?



If you're interested about sustainable packaging design, check out the PUMA Shoebox Sustainable Packaging Redesign.

Sustainable Packaging Redesign fuseproject and PUMA

Here's a great video of how Yves Behar of fuseproject and PUMA re-designed the shoebox.

They spent 21 months | 2,000 ideas | 40+ prototypes

The result:

• 65% reduction in cardboard use
• using no tissue will save 8500 tons of paper and 1 million litres of water
• reduce CO2 by 10,000 tons
• 275 tons of plastic will also be saved

If you've read the sustainable designers quick guide to glues then you'll know that sometimes no-glue is best.

Check out fuseproject's neat no-glue design for the inside box:

To see more images follow this link over to fuseproject.com