Friday, 5 August 2011

Sustainable Packaging Redesign fuseproject and PUMA

Here's a great video of how Yves Behar of fuseproject and PUMA re-designed the shoebox.


They spent 21 months | 2,000 ideas | 40+ prototypes

The result:
  • 65% reduction in cardboard use
  • using no tissue will save 8500 tons of paper and 1 million litres of water
  • reduce CO2 by 10,000 tons
  • 275 tons of plastic will also be saved


If you've read the sustainable designers quick guide to glues then you'll know that sometimes no-glue is best.

Check out fuseproject's neat no-glue design for the inside box:


To see more images follow this link over to fuseproject.com
Posted by tobyonline at 10:33
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